In this honest and raw conversation, Jordan Candlish opens up about the hidden toll of building a personal brand in the performance coaching space.
He built a platform that reached half a million people. The brand was growing. The audience was listening. But behind the scenes — something felt off.
In this honest and raw conversation, Jordan Candlish opens up about the hidden toll of building a personal brand in the performance coaching space.
We unpack:
What success really looks like when no one’s watching
The burnout, identity crisis, and emotional suppression behind the metrics
How shame and father wounds sneak into business and content
The fine line between authentic leadership and performance
Why he’s stepping away from the algorithm—and what’s coming next
This one isn’t just about social media. It’s about the men behind the brands. And what it takes to come back home to yourself.
Follow Jordan: @jordancandlish01
Timestamps:
0:00 Intro
0:50 Why successful men still feel empty
3:42 Entrepreneurs struggling in relationships
6:43 Raising a son
10:22 Jiu Jitsu
14:49 Operating from pain vs purpose
17:34 Jordan’s biggest shift
19:43 Personal branding
25:33 The struggle of building a personal brand
33:49 Tall poppy syndrome